There are many ingredients that go into a new business campaign. A lot certainly goes into our preparatory work, and we take all of our new clients through what we call the onboarding process. This is a series of steps we go through to ensure that we fully understand our client’s businesses and can clearly articulate what they do both over the phone and in an email. We also create an introductory email that highlights their strengths and ultimately helps us to secure new business meetings on their behalf.